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Aisha Rochester Hall was born and raised in Roosevelt, New York. She came into this world in 1983, to a young teenage couple, Karen and Collin Rochester. Her father was better known to many as “Daddy Prince” or “Prince Collin”, a true Jamaican legend on the streets of New York. He was a young father eager to provide, and the streets of New York became his hustle grounds.

Aisha Picked up many of her father’s skills; learning early on the power of music and entrepreneurship. She would often travel with him to different venues performing rap and reggae routines. She graduated high school and attended New York Institute of Technology on a track and field scholarship. But by night, she was in New York City performing at different showcases, entertaining people with her musical skills. Her grandparents, known to most as Nana and Poppy were also heavily influential. They made sure she stayed active, well travelled and immersed in the rich history of African Americans.

By the time Aisha was in her early twenties, she’d owned several businesses. One of them being a company called Apogee Financial. She moved to Detroit and opened an office there, employing a few top notch street-hustlers. She knew that anybody who could operate a business in the street, could use those same skills in an office environment if given the chance. Her theory proved correct, as her company became very successful and soared to a value of close to ten million dollars in less than a year! She had the world at her feet.

Her life seemed perfect, until everything came crashing down. Some bad business deals in 2009 landed her in Federal prison with a sentence of more than ten years! She was only twenty five at the time. To make matters worse, her brother was tragically killed by the police just a few months later. Then, her father was murdered after being deported back to Jamaica. This devastated her, but fortunately, it didn’t break her. It only furthered her desire to become her greatest self. Holding onto the principles of her father, she decided to focus on the positive side of her incarceration. She became an author.

Aisha has penned more than six novels and ghost-writes for many from behind bars. While in prison, Aisha has put on many urban plays entertaining thousands of other women and giving them a piece of Broadway and freedom through her creativity. She is also an advocate for ending mass incarceration as well as the overly harsh sentencing for all non-violent offenders. Her urban books have caught the attention of many and she is a screen play writer, creative producer for a reality show, and on her way to becoming a best-selling author. She’s also been working on her music and plans to come home and continue to do what she loves: running businesses and hitting the stage, getting back to her hip hop and reggae roots. Upon her release she resides with her support system. Her four siblings, her mother and grandparents. They all share one household.

Now, after Being home from prison for one year Aisha is putting in major work. Her efforts to teach entrepreneurship to formerly incarcerated individuals is her way of giving back. Once you can create a legal stream of income without relying solely on a job, the odds of going back to prison are much slimmer. She is proud that she has played a small role in reducing recidivism.